What Small Business Owners Can Learn from Big Company Mission Statements
Crafting a mission statement is a task that most small business owners will undertake at some point, and many of them will struggle to come up with that “perfect” statement that captures their company’s unique personality and ideology. What should be included in a mission statement—and what shouldn’t? How detailed or vague should it be? These are common questions for anyone tasked with developing a company mission statement.
There are many “how to” guides out there that can walk business owners through various processes designed to create the perfect mission statement. This eBook takes a different approach. It takes the mission statements of a dozen well-known companies, such as Etsy, Verizon, and Zoom, and breaks them down. It discusses which ones are successful and which ones leave something to be desired. Then, it provides take-aways for small business owners operating in service industries who want to create a mission statement of their own.
If you’re someone who likes to learn from the examples of others, this eBook is for you!
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$32.00
Topics Covered
Why it’s especially important for small service companies to have a compelling mission statement
Who can benefit from a well-crafted mission statement
How to incorporate your company’s core values in your mission statement
Which is better when it comes to a mission statement: short and sweet, or long and detailed
How to make your mission statement memorable
Deciding if your mission statement should speak to the services or the outcomes your company provides—or both
Creating a mission statement that’s abstract, but still effective in its purpose
Includes Expert Advice From These Professionals:
Bob Santy
The Executive Pastor of Operations for a church in Southern Califoria and a wealth of leadership experience in both nonprofit and for-profit organizations.
Matthew Smith
A small business marketing expert who's helped hundreds of startups and small businesses over the past decade. He is the author of several books related to small business ownership, including Startup, Kill the Noise, and Simple Business Advice.
Emily Lund
A small business strategist and writer who co-founded Businessing and who's developed thousands of business articles, posts, and books.
Additional Details
| Distribution: | Purchased download (eBook) available exclusively from Businessing |
| Publisher: | Founder Nonfiction by Businessing | ISBN: | 978-1-7378262-2-4 |