What Small Business Owners Can Learn from Big Company Mission Statements
Crafting a mission statement is a task that most small business owners will undertake at some point, and many of them will struggle to come up with that “perfect” statement that captures their company’s unique personality and ideology. What should be included in a mission statement—and what shouldn’t? How detailed or vague should it be? These are common questions for anyone tasked with developing a company mission statement.
There are many “how to” guides out there that can walk business owners through various processes designed to create the perfect mission statement. This eBook takes a different approach. It takes the mission statements of a dozen well-known companies, such as Etsy, Verizon, and Zoom, and breaks them down. It discusses which ones are successful and which ones leave something to be desired. Then, it provides take-aways for small business owners operating in service industries who want to create a mission statement of their own.
If you’re someone who likes to learn from the examples of others, this eBook is for you!
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|Distribution:||Purchased download (eBook) available exclusively from Businessing|
|Publisher:||Founder Nonfiction by Businessing||ISBN:||978-1-7378262-2-4|